This is about books and advertisements. About publishers and what they offer as incentives to new readers. It’s about the money they spend to get the books to readers.
But it’s only specific readers, the ones from a defined location.
And there are some publishers who punish readers who aren’t in the right location.
Does it sound like a joke? Or is it just my high expectations? Or is it a whinge?
Whatever. I want you to look at these examples and see whether you would buy the book:
One: I read the Randy Ingermanson newsletter. I like what he has to say, and I like the way he writes. The newsletter is to writers, so I take his recommendations to heart. This week, he recommended this book:
Change the address to .com.au (that’s Australia, a little continent on the southern side of the equator) and the price (from the author page) should be around $20.00. When you click on the book to make the purchase, the price is suddenly over $30.00. It’s only 200 pages (the second edition is 290 pages). And I want to read it for interest only, to see the other side of the writerly fence, so to speak. But it’s not going into my device at that price, and it’s not available at my library so I can have the quick read I want it for. And I’ve decided (this happens a lot) I’m not going to buy from a publisher that changes the price from page to page (the buying page should be the same as the author page, in my mind, or it might come close to misrepresentation or misleading conduct, or something similar), or that excludes the smaller reader-number countries. Yes, I looked up the paperback version. Which I can’t hold due to arthritis. Cost >$50.00. Printed and packaged from one reseller only, and located in US. 3-5 weeks.
This is another example, but a bit skewed toward the other major audience:
Change to US (.com) and the price has two variations – the one on the book page and the one to the far right – and they’re not the same! The book page has $1.99, but the box on the far right has $10.02. I don’t know what the buyer would have to do to get the lower price, but if there’s a discrepancy, it leaves a sour taste in my mouth – what if I was buying direct from the kindle? Which number would end up on my bank statement?
Change to AU (.com.au) and the price is $12.99. I may like the author and his stories, but I’m not paying that much for an eBook when it’s been advertised at such a low price elsewhere. It annoys me that publishers think we will, or that we are a small market so they don’t need to consider us as serious buyers.
In the overall generalisation that I’m making is this little gem: A lot of publishers do this, but all of them the big ones. Why do they get away with it? Why do we let them?
If you’re a reader from one of the smaller countries (or one of the excluded countries), how does this affect you?
Yes, I’m cranky. I’ve done my back in and was looking for a bit of a read session for the day. Now, I’ll just sulk after throwing a tanty (with just my hands so I don’t do more damage to the back).
And, yes, I will probably delete this post within a few days. Just ‘cos.